What a broadcast is
A broadcast sends a push notification to the wallet passes of all customers on a card. No phone numbers, no SMS costs, no email open rates — the message appears on their lock screen, right where the card lives.
Broadcasts are a paid-plan feature — see pricing.
Compose and send
Go to Broadcast, pick the card whose customers you want to reach, write your message, and send. Keep it short — it's a lock-screen notification, not an email.
Screenshot of the broadcast compose form: message text field with character counter and the target card selected.
What the customer sees:
Screenshot of a phone lock screen showing a wallet push notification from a business (e.g. 'Double stamps today!').
Good practices
- One or two per week at most. Notifications are powerful precisely because they're rare.
- Give a reason to visit: "Double stamps today", "New menu this weekend", "Happy hour 3–5pm".
- Time it for slow days. A Tuesday-afternoon promo fills your quietest hours.